The Brazilian release of the Information Society DVD “It Is Useless To Resist Us: 25 Years Of Information Society” was recently featured in the Brazilian newspaper Diário do Nordeste. Special thanks to Carol Murray for her assistance with the English translation.
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CADERNO 3 – DIÁRIO DO NORDESTE – Fortaleza, Ceará
Monday, June 28th, 2010
80’S
RECYCLABLE POP MUSIC
Within two years of delay, the DVD that celebrates the 25th anniversary of Information Society, the synthpop icon that conquered the Brazilians, is finally released in Brazil.
By Dellano Rios – Reporter
Free translation by Carol Murray
God is the only one who knows the reasons why Bikini Cavadão, an average 80’s band, has conquered the Cearences (*people from the state of Ceará) almost a decade ago (nowadays the relationship has been a bit worn down, due to the frequency of the group in the city). In the same category of the unexplainable facts, section “chemistry between artists and audience” is the success of Information Society in Brazil. The North American synthpop trio (see box beside), formed in 1982 and still active, has one of the biggest fan bases in the country. The group even has a Brazilian official website, the Information Society Brasil (www.insoc.com.br), which is the first address to show up on a Google search when the band name is typed.
Unexplainable, because there’s nothing less Brazilian than Information Society. It’s not possible to explain the success appealing only to the band’s genre since other groups more expressive than InSoc are used to being ignored by the record lables. A classic of the 80’s pop, New Order hasn’t even had their best albums edited on CD in Brazil. A mystery which makes even more intriguing the DVD’s title “It is useless to resist us”.
Released abroad in 2008, the DVD shows a live performance of the band during the tour that celebrated its 25 years of existence. Like the other groups that work with the more electronic tendencies of pop, the Information Society from this decade try to reach the difficult peak of renewing their music without losing its characteristic. The result is a beat that sounds a bit nostalgic, but frenetically efficient. The visuals, that have never been that colorful in the iridescent decade, became even more somber, proving that the trio took lessons from more recent groups that drank from the synthpop fountain, the case of Trent Reznor’s Nine Inch Nails.
In the live performance only “Repetition” is missed, the ballad that’s always present in the romantic radio flashback programs (mixed between motel adds). There are, however, pearls like “What’s On Your Mind (Pure Energy)”, “Walking Away” and “Think.” In “The Classic Videos – Direct from original masters,” the music videos of the band’s hit songs are included. And good news: “Repetition” is one of them.
